Your time, your choices, your family, your financial goals – at Crystal, we share your values.

Crystal Asset Management is an independent asset manager who strives to deliver performance, which satisfies our clients’ goals through strategies that are fully-aligned with their interests.

We focus on investing directly in Swiss and European equities. We tailor managed account solutions and offer support across a wide range of financial needs, from asset diversification to estate planning and engaging with the next family generation.

How We Work

The difference is Crystal clear.

Clarity, Connection, Communication

Building strong ties and informed decisions

We share our knowledge, expertise, and network with our clients and their families and encourage our clients to independently understand and assess products and performance and decide what services are right for them.

Building a performance legacy

The Crystal team believes that intensive, continuous research, disciplined risk management and conviction are essential ingredients to achieving the best possible performance for our clients and to sustaining the legacy we have built together.

Putting clients first

Our clients’ trust is our capital. Your interests are our driver: the investment process, transparent cost structure and integration of regulatory developments into our business model are geared to enable us to deliver performance to you.


“Great partnerships are built on trust, mutual respect, open communication and the ability to listen to and challenge each other. Crystal’s clients have come to expect nothing less.”


– Dieter Albrecht, founding partner,
Crystal Asset Management AG


Preserving your future with performance today.

Structure, Conviction, Agility

Managed equity portfolios

Clients turn to Crystal for tailor-made managed equity portfolios. We develop the right solutions, structuring accounts and investments to meet our clients’ needs and we have the agility to adapt and re-balance your portfolio as and when the need arises.

Crystal GEMS

The Crystal GEMS strategy is a concentrated and well-diversified portfolio of our best small- and mid-cap equity ideas in Europe, including Switzerland.

Investment Philosophy

By understanding companies and their entire eco-systems, we determine market leaders and attractive niche players with promising growth opportunities.

European small-cap stock picker fund

European all-cap stock picker fund

Customized investment solutions

About Us

Crystals formed under great pressure are amongst the strongest crystalline objects, like diamonds. Similar to those crystals, Crystal Asset Management AG evolved to be strong, clear and refined.


In 2011, Dieter Albrecht and Bruno Teta founded Crystal Asset Management in order to continue servicing longstanding clients. From its beginnings in 2011, Crystal seized its grass roots opportunity to evolve the traditional asset management business model and build a modern portfolio management boutique. From the start, clients understood Crystal’s vision was geared fully toward their interests.

Over the years, Crystal has refined and broadened its product offerings, optimizing processes and proactively integrating regulatory aspects into its business model, thus building on its commitment to transparency and adding value for its clients. We actively engage with our clients and their families, not only covering your financial needs, but also providing support in your endeavors, next generation induction, and estate planning.


Standing by our convictions at all times, Crystal has proven its resilience.

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The Crystal Board of Directors

Gaudenz F. Domenig

The Crystal Board is fortunate to have renowned industry lawyer and experienced businessman Gaudenz Domenig as its Chairman. Gaudenz Domenig’s impressive credentials include a number of long-standing directorships at companies such as Man Investments. As Chairman of the Burkhalter Group, he led a successful buyout. He also presides over the Hockey Club Davos, one of the most successful ice hockey teams in the Swiss national

Daniel Rüedi

Daniel Rüedi, partner at Baumann & Cie Banquiers, joined Crystal’s Board in 2018. He also serves on the boards of several other companies in the finance, real estate and biotech sectors, including the insurance group PAX and Trafina Privatbank AG. Crystal and its clients benefit from Daniel Rüedi’s wide-ranging industry experience and sharp entrepreneurial focus.

Adrian ILL

Adrian ILL, a highly experienced Board Member with a number of directorships (including SOBRADO Software AG, Aregger Holding AG, CortiSpleiss Holding AG, Clienia AG, Schoop und Co. AG), joined the Crystal Board in 2020. Adrian is a qualified social insurance expert and Certified Director for Board Effectiveness (University of St. Gallen). Before joining Crystal, Adrian was a founding partner of Qualibroker, a leading Swiss insurance broker, and his involvement in several digital startups has given him an in-depth knowledge of digitalization and the financial industry.

Dieter Albrecht

Entrepreneur Dieter Albrecht built his career in client-focused financial services. Following various positions at renowned banks including Julius Bär, Dieter went on to become a founding partner of Bank am Bellevue (“BaB”) in 1992, where he successfully built an extensive and loyal client base. When BaB restructured its operations in 2011, Dieter left to set up Crystal Asset Management, where he continued to serve his clients. Dieter was CEO of Crystal from its inception until 2016 and drove its development from start-up to prestigious asset management company. Dieter stepped down from his operational involvement in the company in 2016 for health reasons.


Crystal Asset Management AG
Bahnhofstrasse 1
8808 Pfäffikon SZ

+(41) 44 389 11 22

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